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Top Lead Management Software for 2019

Compare the best Lead Management Software currently available using the table below.

  • 1
    CallRail Icon


    Trusted by more than 100,000 businesses, CallRail is powerful call tracking software for data-driven marketers and businesses. The solution helps sales teams track, record and manage phone leads, increasing sales and revenue. It helps marketers understand which campaigns are driving leads and conversions, and which are not, helping businesses maximize the ROI on their marketing investment.

    Starting Price: $30.00/month
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  • 2 Icon


    Simplify the way team works with, a cloud-based team project management solution. caters to small to mid-sized businesses in different industries. With, users can manage different projects and ensure sharing of knowledge among team members. features a collaborative environment that enables users to create a knowledge base, share files, communicate, make image designs, and more. also integrates well with different third-party applications like Google Drive, Dropbox, and more.

    Starting Price: $5.00/month/user
  • 3
    Cosential Icon


    Cosential helps commercial Architecture, Engineering and Construction (AEC) firms grow revenue, decrease costs of winning new business and end chaos with its “Growth and Relationship Management” software and services for CRM, proposal management, marketing and more. As the leader in the AEC industry, for 20+ years Cosential has helped over 1,000 AEC firms increase annual revenue by 1% or more and increase productivity in key business development processes by up to 50%. See a 30-minute demo.

  • 4
    vtenext Icon


    vtenext is the Hybrid CRM open source equipped with the BPMN engine for the processes design. All the functionalities offered by a CRM, that is to say marketing, sales and post sales management, are strengthened by the BPMN engine to design automated processes. vtenext transforms the CRM logic from the data to the process core to digitize all the processes and the creation of process-driven solution, without the need to write code strings. Processes transversely cross and interconnect the entire organization, allowing the active participation of the different company areas and partner and assistance networks. The value chain actors interact through automated and repeatable flows that protect from mistakes, assign responsibilities and manage to close tasks in certain times. With the vtenext processes, the entire organization operates on the real needs of the customer with a view to servitization, responding with an effective and rapid action to every single alert.

  • 5
    Buy Verified B2B Leads Icon

    Slashdot Media

    Drive B2B demand with our integrated multi-channel lead generation services. Slashdot Media offers ABM, intent-based and technology stack targeting so you can reach sales ready in-market buyers across email, display, and telemarketing. Tap into our massive global database of 160+ Million B2B contacts from virtually every industry and job title. All leads are tripe verified to ensure that the contacts are real, reachable, and currently employed.

  • 6
    SharpSpring Icon


    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.

  • 7
    Gmelius Icon


    Gmelius transforms Gmail / G Suite into your company’s workspace. Your inbox becomes a work hub for communication, collaboration, and workflow automation with real-time syncing across all team members and all devices - web & mobile. Gmelius is a complete solution that lets you manage your customer and project pipelines from beginning to end - without leaving your inbox. It seamlessly bridges the gap between external and internal communications like email and chat, while empowering your team with collaborative tools including shared inboxes, shared labels, shared email templates, email notes, shareable kanban boards, and more.

    Starting Price: $9.00/month/user
  • 8
    WhatConverts Icon


    See What Marketing Converts - WhatConverts is a complete call tracking, lead capture and reporting platform giving marketers the power to “See What Marketing Converts!” Capture phone calls, web forms, chats & eCommerce transactions. Trusted by 10,000+ companies and marketing professionals to track, manage and reports all in one place. Used by marketing professionals to track, manage and report PPC, SEO and Social campaigns. WhatConverts offers a full featured call tracking platform. Our software solution is an All-in-one platform that is a stand alone solution. We also easily integrate with other software platforms to enhanced functionality. Call, Form, Chat and eCommerce tracking is all included. Real-time reporting, lead management, and more in one simple platform. The solution offers a robust set of tracking tools for website chat sessions, eCommerce transactions, custom online events as well as integrated business reporting for quotable leads, total lead

    Starting Price: $30.00/month
  • 9
    AvidTrak Icon


    The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.

    Starting Price: Free Trial with $20 credit, no credit card required..
  • 10
    Salesflare Icon


    Simple yet powerful CRM for small businesses selling B2B. It automates your CRM from existing data to build better relationships and make more sales. A fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans.

    Starting Price: $30/month/user
  • 11
    Aggregatur Icon


    Automate calls and selling of leads with Aggregatur, a lead and call selling solution. Aggregatur enables users to automatically identify and price incoming leads in real-time. Aggregatur features an integrated client management tool that allows users to turn lead delivery on and off. Aggregatur is completely redesigned and works perfectly on mobile platforms.

    Starting Price: $100.00/month
  • 12
    Highrise Icon


    Highrise, a CRM solution, enables users to track communication with clients and monitor the status of deals and relationships. Highrise allows users to import contacts from Outlook, Gmail and Excel. Highrise enables users to add notes and comments to contact details. Highrise also features task management functionality that allows users to create tasks, add reminders to projects, and view tasks by company, contact or project.

    Starting Price: $24.00/month
  • 13
    Envoke Icon


    Envoke is a Canadian email marketing software designed to keep your data in Canada. CASL compliant, Envoke's email marketing software includes tools to collect, track and document consent, automatically manage expiry dates, and treats non-Canadian contacts differently. With Envoke, you can create unlimited sub-accounts, users, and list, allowing you to deliver personal and compliant emails to the right person at the right time. From desktop to mobile devices Envoke's layouts auto-respond for a maximized viewing experience.

    Starting Price: $40.00/month
  • 14
    Azurepath Icon


    Azurepath is an easy to use lead management software created to help generate, manage, and boost prospects. Using the drag and drop feature, users can easily track activity, keep leads current, generate reports and forecasts, and create critical insights automatically and in real-time. Never lose track of another lead again and track all account history by giving your sales team the edge they have wished for by implementing the Azurepath solution.

    Starting Price: $14.95/month/user
  • 15
    FullContact - Data Solutions Icon


    Get 360-degree insights into the people that matter most with FullContact. The most powerful contact management platform for professionals and enterprises, FullContact offers a suite of tools to enable individuals, marketers, businesses, and developers to manage and enhance their contact data. With FullContact's cross-platform suite of apps and APIs, any email, social handle, phone number, or limited demographic data can quickly be turned into a data-rich person or company record. This helps businesses improve the quality of their leads, give customer database more detail, and build great apps with the best identity graph.

    Starting Price: $99.00/month
  • 16
    CompanyHub Icon


    Help your sales team win more opportunities with CompanyHub, an intelligent CRM built for high-performing sales teams. Trusted by more than 2000 companies and CRM experts, CompanyHub automates the sales process with UTrons, CompanyHub's powerful sales bots. UTrons makes it easy to nurture leads, send reminders to clients, automate alerts to sales people, create tasks for sales people, minimize data entry, and so much more for as low as $24 per user per month.

    Starting Price: $12.00/month/user
  • 17
    Autopilot Icon


    Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $20 per month.

    Starting Price: $20.00/month
  • 18
    DOTS Lead Validation Icon

    Service Objects

    Get your leads in line and redfuce fraud with DOTS Lead Validation by ServiceObjects. Built by developers, for developers, ServiceObjects' real-time Lead Validation API helps companies eliminate fraudulent leads and identify genuine, accurate, and up-to-date leads for increased conversions and ROI. Lead Validation can be used in four ways: through a real-time API integration, a cloud connector, list processing, or quick lookups.

    Starting Price: $289.00/month/user
  • 19
    SalesExec Icon

    ClickPoint Software

    Close more leads in less time with SalesExec. A feature-rich lead management software built especially for sales teams and call centers, SalesExec helps teams integrate with lead providers and websites, deliver prospects and leads to internal or external sales teams, and add phone service to connect sales teams with leads. The platform also offers companies the ability to improve lead conversion and reward their best-performing salespeople.

    Starting Price: $35.00/month/user
  • 20
    Blitz Icon

    Double A Solutions

    Developed by Double A Solutions, Blitz is a web-based sales management software for automating sales and marketing follow-up activities. Blitz enables sales teams across a wide range of industries to plan their sales follow-up activities, execute the plan, and evaluate their sales followup execution. The platform is accessible on any device, anytime, and integrates with leading sales, marketing, and other business systems via APIs.

    Starting Price: $28.75/month/user
  • 21
    Claritysoft CRM Icon


    Manage customer accounts better with Claritysoft, a user-friendly and affordable Customer Relationship Management (CRM) software. With its intuitive interface, Claritysoft CRM lets business users easily explore and take advantage of a plethora of CRM features. From adding contacts, notes and activities and building sales pipeline, businesses can quickly accomplish a variety of tasks. Top features include account management, contact management, lead management, sales and pipeline management, email marketing, mobile and offline CRM, and more.

    Starting Price: $39.00/month/user
  • 22
    Drip Icon


    Drip is a world-class, feature-rich marketing automation and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.

    Starting Price: $49.00/month
  • 23
    Caspio Icon


    Caspio is the leading cloud platform for building custom business applications without coding. Embraced by business professionals for ease of use and trusted by IT professionals for security, compliance and scalability, Caspio’s all-in-one platform provides everything needed to capture data, share information and automate business processes. The combination of a powerful online database, rapid application development tools and scalable cloud infrastructure reduces software development time by up to a factor of 10. Caspio powers more than one million applications for businesses of all sizes in over 100 countries, ranging from global corporations and government agencies to universities, nonprofits and small businesses.

    Starting Price: $29.00/month
  • 24
    Leadfeeder Icon


    Leadfeeder is a sales lead generation tool that helps businesses track anonymous website visitors and turn them into qualified sales leads. Powered by Google Analytics, Leadfeeder integrates to a business' existing CRM and email marketing tools to boost sales intelligence.

    Starting Price: $59.00/month
  • 25
    FollowUp Power Icon

    FollowUp Power

    FollowUp Power is a cloud-based CRM software especially designed for construction contractors. Track your bids, leads, and sales activities, create custom reports, automate workflows, and more with FollowUp Power.

    Starting Price: $38.00/month/user
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Lead Management Software Buyer's Guide

While numerous sales force automation (SFA) and customer relationship management (CRM) vendors possess software with the ability to manage leads, some have expertly designed solutions specifically tailored to this need. Lead management software offers companies a way to automatically track leads and help nurture them in hopes of turning these leads into buyers.

A variety of lead tracking softwares exist that offer lead management CRM capabilities. To help sort through the numerous choices, read on for an extensive guide covering the types of buyers that typically evaluate software like this, standard features found in these systems, and important factors to consider prior to making a decision.

What Is Lead Management Software?

CRM systems assist companies in gathering and sorting information on potential and existing clients to improve organization, build client bases, and manage relationships. Lead management software takes this concept a step further by automating the tracking and movement of leads from start (acquisition) to finish (conversion). This increases efficiency, qualification, and conversion rates.

According to Gartner, CRM lead management involves processes that integrate unqualified contacts and opportunities from a variety of sources. The outputs of these processes are then sorted, qualified, scored, prioritized, nurtured, and augmented. The results from these outputs then get distributed among indirect, direct, and digital commerce sales channels so additional action can be taken.

Lead Management Software vs. CRM: What Are the Differences?

Lead management software and CRM share a great deal in common. Both help manage current and prospective clients and track any interactions. However, all CRMs are not necessarily lead management systems. They are certainly good tools for lead management, but the majority of CRMs fail to offer a high level of visibility and sales process automation. Although they are technically lead management programs, the majority of CRMs fail to offer sales process automation on par with the top lead management programs. The biggest distinguishing factor between a true lead management program and a CRM solution comes down to pipeline management.

What Is Pipeline Management?

Also known as a sales funnel, the sales pipeline is each stage of the sales process shown in graphical representation. The beginning of the sales pipeline, or the very top of the funnel, will have a large volume of inquiries. Only a portion of these inquiries will qualify to move another step down. As the sales process progresses, each step leads to an increased number of contracts exiting the funnel. When a deal closes -- the very bottom of the funnel -- the client exits the funnel. Pipeline management refers to the process of streamlining and managing this entire process.

In terms of software, true pipeline management is generally a result of CRM integrated with some type of marketing automation. Marketing add-ons may be offered by certain vendors, but most CRMs currently available are nothing more than glorified Rolodexes. This may be suitable for smaller businesses with minimal clients and competition. However, growing companies or larger businesses will want to take advantage of proven, measurable programs that can be repeated to promote the growth of the company.

Common Features

Although features vary among vendors, the following aspects are quite common among the majority of lead management systems:

  • Lead capture: This feature helps generate data from leads. These leads are typically captured through forms placed in strategic locations on your company's site. These leads are then scored and nurtured to promote quicker sales.
  • Lead storage and distribution: This feature enables businesses to manage captured leads through numerous channels such as web forms and email. The leads get stored in a database to be evaluated. Leads then get distributed according to specific criteria to the appropriate employee.
  • Lead nurturing: Nurturing tools allow businesses to keep track of the status of their leads and automate the follow-up process. This strengthens and maintains the professional relationship until the lead makes a purchase.
  • Lead scoring: This process grades leads according to specific factors to determine those with the highest potential to end in a sale. This process is facilitated by lead management software by sorting leads according to a variety of attributes such as online behavior, demographic, job title, and more.
  • Lead segmentation: The lead segmentation process sorts leads into numerous categories according to geography, job title, qualifications, industry, or other factors. This practice is particularly effective in targeting leads since it sends the right service, product, or message to the appropriate lead.
  • Lead analytics and reporting: Making and studying lead reports gives companies a better look at sales and marketing results. This helps generate an understanding of which campaigns have the highest success rates and which leads are being converted at the highest rates.
  • Pipeline management: This tool makes it possible for companies to track the status of potential leads or clients. It also helps make the sales process more understandable as well as managing and assessing any sales opportunities during the sales cycle.

Expected Benefits

  • Streamlined lead lifecycle - True lead management systems automate the lead lifecycle. This prevents leads from being accidentally overlooked while also ensuring they are followed up on promptly to boost the possibility of conversion.
  • Improved lead prioritization - Software that evaluates and scores leads, marketing teams, and sales help boost the efficiency and speed of conversions by pinpointing the leads with the highest chance of a possible sale. By using software to evaluate and score leads, sales and/or marketing teams can increase the speed and efficiency of conversions by highlighting those leads most likely to result in a sale.
  • Customer data capture - A quality lead management system assists companies in capturing any interactions a lead has ever had with the company. This database of customer info will come in handy for cross sales or additional marketing. Lead data can be analyzed in order to know how a lead became converted to a customer. Lead management software also ensures all data remains uniform, meaning sales reps can easily know what information is readily available.

Buyers: What Type Are You?

B2B buyer - B2B buyers are employed by firms that sell their services and products to other business, not consumers. Since the sale's lifecycle of these interactions tend to be longer than others, it is essential for B2B buyers to have strong lead scoring and nurturing tools. This ensures the growth of the relationship with prospective clients.

B2C buyer - Companies that sell directly to consumers tend to benefit from lead tracking software that helps prioritize and organize large amounts of individual consumer data. B2C buyers also require analytic features to identify and understand consumer information.

Lead Management for Small Businesses

Each prospect becomes even more important the smaller a company is. Additionally, since smaller companies generally have smaller budgets, any potential software solutions must be justified by substantial ROI. Given these factors, lead management software that deals with smaller companies is typically customized to the businesses specific use or industry. These programs offer a wide of functions to specifically accommodate the business.

Take realtors for example. In many cases, they are the sole person responsible for obtaining and managing leads, showing houses, filing paperwork, and many other tasks. Often, realtors rely almost entirely on their websites to do the majority of their prospecting work. However, this method lacks the ability to track leads and referrals once they are captured. Many CRM programs that are created specifically for realtors are an excellent example of lead management software. These programs provide pipeline management and a variety of robust marketing tools.

Lead Management Programs for Enterprises

Lead management programs for large scale businesses are similar in design to those created for smaller companies. CRM programs specified for larger companies generally include more functionality. Systems focused on small businesses tend to focus on the breadth of functionality whereas large scale businesses rely more on depth. Rather than a small business program that has an all-in-one focus on things like pipeline management, marketing automation, document management, and more, enterprise scale operations include a central hub that keeps track of leads from any source. Properly establishing a campaign and integrating the tools can take time, but it is worth it.

Marketo and Pardot and Marketo are good examples of lead management programs suited to enterprise level operations. These programs take a far deeper approach to channel management and lead tracking than other small business programs. Many larger companies use a lead management program or marketing automation as the main base for tracking potential clients, following up on leads, website interactions, monitoring email activity, and more.

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